As the lead designer on "Ghostbusters: Rookie Training" project, I collaborated with Sony's Advanced Technology Department and Sony Pictures to create an AR location-based entertainment (LBE) experience using Sony’s proprietary AR headset. Our goal was to showcase Sony’s strengths in electronics, gaming, and IP to create immersive experiences for location-based attractions. I led the interface and interaction design, narrative design and overall art direction, working with artists, engineers, writers and set designers to shape the end-to-end game experience. I worked closely with stakeholders at Ghost Corps and personally storyboarded, scripted, and directed the development of key scenes and user flows, ensuring gameplay aligned with the Ghostbusters brand. After iterative testing on-site at Sony Pictures Studios, the AR experience launched for the Ghostbusters 35th Anniversary event in Los Angeles and at Ginza Sony Park in Tokyo. This project demonstrated the commercial viability of new business opportunities in location based entertainment, it also innovated using emergent technologies like XR, depth sensing and connected devices to enhance Sony’s leadership in immersive entertainment.