As a product designer at Sony, I worked on PlayMemories Photobook, a web-based application for desktop and mobile that enabled users to organize their photos into customizable book layouts using contextually aware AI for cropping and arrangement. I was responsible for designing the user interfaces, wireframes, and workflows that allowed users to easily select, edit, and layout their photos, as well as choose from a variety of themes. In addition, I art directed the visual design for the themes and stickers, and personally illustrated several sticker designs for the project. The goal was to create an intuitive, visually engaging experience that emulated the fun of scrapbooking.